Positive Grid is a technology-driven company that focuses on creating innovative music gear, with a particular emphasis on **digital modelling amps**, **guitar effects**, and **audio software**. Founded in 2011, Positive Grid has become renowned for its **BIAS** series of amp modelling software and hardware, which allows musicians to digitally replicate the tones of iconic amplifiers, pedals, and effects with exceptional accuracy. The company?s products cater to musicians looking for versatile, user-friendly tools for both practice and performance, offering deep **customisation** of tones and the ability to experiment with various sounds. Positive Grid?s **Spark** amplifier, a popular offering, incorporates smart technology, including built-in **AI-driven** tone suggestions, Bluetooth integration for streaming music, and an app that allows for remote control and tone shaping. Known for its cutting-edge approach to combining traditional music-making with modern digital technology, Positive Grid continues to make waves in the music industry by providing tools that empower musicians to create, explore, and perform with ease and precision.