EMG is a prominent American company known for its high-performance active guitar and bass pickups. Founded in 1976 by Rob Turner, EMG revolutionized the pickup market with its innovative use of active electronics, which provide greater output and clarity while minimizing noise and interference.

The company is particularly renowned for its signature models, such as the EMG 81 and 85, which are popular in the metal and rock genres for their powerful and precise tones.

EMG pickups are characterized by their quiet operation, high gain, and reliability, and they are used by many professional musicians across various genres. The company also offers a range of preamps, accessories, and other electronic components designed to enhance and customize instrument performance.